# Author Talks: The forces working against innovation and how to overcome them

**URL:** <https://gestgov.discourse.group/t/author-talks-the-forces-working-against-innovation-and-how-to-overcome-them/16543>\
**Category:** Ecossistema de Inovação\
**Created:** [Dezembro 13, 2021, 7:55pm UTC](https://gestgov.discourse.group/t/author-talks-the-forces-working-against-innovation-and-how-to-overcome-them/16543 "2021-12-13T19:55:18Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Paracencios](https://avatars.discourse-cdn.com/v4/letter/p/f08c70/32.png) [@Paracencios](https://gestgov.discourse.group/u/Paracencios)\
**Post date:** [Dezembro 13, 2021, 7:55pm UTC](https://gestgov.discourse.group/t/author-talks-the-forces-working-against-innovation-and-how-to-overcome-them/16543/1 "2021-12-13T19:55:18Z")

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How do you get people to agree to new ideas? The key is in overcoming four frictions. [Author Talks: The forces working against innovation and how to overcome them | McKinsey](https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-the-forces-working-against-innovation-and-how-to-overcome-them?cid=other-eml-alt-mip-mck&hdpid=96aaa072-983f-4568-b077-ac1291bc457b&hctky=12383414&hlkid=7ddafa04e14147f59b9c5275dd5a9086)